Thursday, January 26, 2012

Lift Off and a Giveaway

Without leaps of
imagination, or dreaming,
we lose the excitement
of possibilities.  Dreaming,
after all, is a form of planning.

~ Gloria Steinem


On the first Friday
of January I joined my
friend Lisa in a monthly
challenge that she kicked
off that day, called
Before & After.

The idea was to publicly
write about a project idea
{Before} and then on the
last Friday of the month,
reveal the progress that
had been made {After}.

In other words, move
the ball forward by
making ourselves 
to our readers.

It worked.

My mom and I have been
talking about marketing
a product we devised for
the last several years.

Talked about a sturdy design.
Talked about a name.
Talked about price.
Talked about craft fairs.
Talked about an Etsy shop.

Basically, a lot of talk.

Oh, we'd had moments
of fired-up inspiration.

Mom scoured the markets
for the highest quality
components and tested
quite a few.  Eventually,
she placed orders and we
had what we needed to
begin creating our product.

Still, we stalled out.


Things like forming an
LLC, obtaining a Tax ID
number, creating a logo,
brainstorming a name that
hadn't been taken.....

Details.  We let details
derail our plans.

In the meantime, whenever
we used our product, we
got compliments.  We were
asked Where can I get one?
We were told how clever
and how organized we were.
{Loved that!}

Where all ideas start ~ a cute note book!

When I read about Lisa's
Before & After challenge,
I knew this was the year.

So, without further ado,
I introduce you to the
Card Keyper.

The idea for the Card
Keyper came about when
Mom and I got tired of
keeping track of all of the
cards in our purses.  You
know the ones I mean....

library card
book store card
Anthro card
REI card
grocery store card
gas station VIP card
pet store card
etc. etc. etc.

We each had over 25 cards
like this at the time.  Too many
to squeeze into a wallet and
way too many to have roaming
around the wilds of our purses.

Inspiration was born when
I saw my daughter's Latin
flashcards corralled on a
silver ring, keeping them
handy as well as easy
to switch out.

I mentioned it to Mom and
off she went to the office
store to buy loose-leaf rings
to hold our cards.

Houston, we have a problem.

A typical one-hole punch
might work on index cards,
but not on plastic ones.  

Houston, we have another

The rings available at the
office supply store aren't
meant to be opened and
closed on a regular basis.
They are thin and lose
their ability to stay closed
fairly quickly.

This is where our Product
Development Team {aka,
Mom} came into play.  She
sourced terrific, durable 
rings and the mightiest little 
one-hole punch that cut those
plastic holes like butter.

She also found these sweet
lock and key charms to
give this ring some bling.

That was a year ago. 

The Marketing Team {aka,
Me} went to work three
weeks ago on the logistics
end, applying for our LLC 
{limited liability corp}
designation and setting up
our new Etsy shop.  

Last spring I'd asked several
kind friends to test drive the
CK and their feedback helped
me to write instructions to 
include with the product.

And now, we have 

To celebrate the launch
of the Card Keyper, we are
 giving away three sets to
 Privet and Holly readers.
{Retail value:  $9.95}

Just leave us a comment,
sharing your thoughts on
our product.  That's it!
The giveaway will be open
until February 3rd.

{And if you would visit
our Etsy shop and mark
this little invention as a
favorite, we would be

Out of clutter, find simplicity.
From discord, find harmony.
In the middle of difficulty 
lies opportunity.

~ Albert Einstein



Ivy Clad said...

Suzanne, what a splendid product! My current wallet is either bulging so much that I can't close it or (when I've removed the bulk) the leather is so stretched out that it won't hold a small amount of cards in place.

I'm off to Etsy to check out your shop!

Best of luck and congrats for getting it off the ground!!


thistlewoodfarm said...

What a clever, clever idea! I love it and wish you all the best! Please enter me in the drawing!

Susan T said...

Brilliant idea. Sign me up for one I am coming over now.x

Marie said...

Such a great idea Suzanne! You're a star! So is your mum. (Obviously!) xxoo

Roses, Lace and Brocante said...

Brilliant Suzanne!!!!!
I soooooooooo need a Card Keyper!!!!

I've got so many cards - I have two card wallets.

But my problem is, when I'm out I often pop into a store on a whim, make my purchases and when I go to pay, I miss the discount because I've left THAT CARD at home in the 'other card holder'!!

This is a brainwave idea - simple and practical.
Every shopper needs your Card Keyper.
Briliant giveaway - please put my name in the hat!


Castles Crowns and Cottages said...

THIS IS EXCITING. I have had my shop open since last September, and I cannot believe the response. I LOVE your "engineering method" that you have used. It is what I teach my students and it is the PLANNING that is so crucial to making dreams come true. BRAVO DEAREST. I just went to your Etsy shop and put you in my circle. BEST OF LUCK and put me into your giveaway!!! Anita

traci said...

what an awesome idea suzanne. good for you and your mom. congrats and i hope you do so well with this.

Cheryl said...

The simplest ideas are the best (the "why didn't someone think of this already?" ideas). Love this! Sign me up!

Lynne Gehling said...

Suzanne- I am "Pinning" the Etsy photo and posting on my Facebook page. Can I buy one of these from you directly? I could meet you at church sometime to do the deal?

Blondie's Journal said...

So simple yet so smart! Kudos to you and your mom! I know I don't need another thing in my wallet so this would be fantastic! Pop my name in the hat!


Farmgirl Paints said...

Brilliant! I love this idea friend. Can't wait for mine to get here.

Mary Timmers said...

Suzanne-- What a fun and HUGE AMOUNT OF WORK project! Yes, and it with an idea and a cute notebook (essential). I hope it is a phenomonal sucess!!

SuzyMcQ said...

Why am I not surprised that you and your mother came up with this wonderful invention, Suzanne? I just had to order one, and, well, if I'm lucky enough to win, guess what? I'm giving mine to my mom!

Thanks for my favorite blog, Suzanne. You always keep me motivated and thinking!

Best of luck on your new venture!

Claudia said...

What a great idea! Congratulations to you and your mom!


Frog Hollow Farm Girl said...

Hi, I just love this simple but totlly functional creation! My cards are kept in a little leather pouch but it's always a pain looking through them. Your little creation makes it so much easier and neater! Xxoo

Sandi @ The Primitive Skate said...

What an awesome idea! I can relate to this. I probably have over 20 cards myself, that are forever getting lost in my purse.
Congratulations to you and your mom!

Linda said...

What a great idea! Just the other night I removed all those bulky cards from my wallet and thought, "There must be a better way!" Wish you all the best in your endeavor.

DogsMom said...

I love hearing all the thought (and talk) that went into this. I especially love that you and your MOM cooperated on this venture.

Low Tide High Style said...

I love this idea and YAY for going for it and creating it! Don't enter me into the giveaway because I just ordered one!

Kat :)

Lisa Scibilia said...

Oh Suzanne I am smiling ear to ear!!! I just LOVE your product, I love it!! What a great idea! I just know this will be a success - I can't wait to share it with my friends!! SO, so glad that the B&A parties gave you a little added incentive to get the ball rolling - I'm just overjoyed! I can't wait to get myself one - the charms are adorable!! I know what I'm getting all the ladies on my Christmas list next year already!! Great price point too. Congrats my wonderful friend, and best wishes on your new business!

Tricia said...

What a great idea! Good for you and your mom for finally turning a dream into reality. I hope you do well :)

Palomasea said...

Dear Suzanne...this is so fabulous and brilliant! CONGRATULATIONS to you and your mom!
Thank you for taking us along on the JOURNEY that led to the fulfillment of a dream...
And I love seeing my favorite card on the front (library:))
Wishing you much success! This is very inspirational..I will be adding you to my favorites..
And I would LOVE to be in the drawing:))
Thank you!!
- Irina

Rainy Lake Gal said...

What a wonderful idea. My wallet only holds so many cards so I always need to plan ahead on which ones I will take with me on any particular day. Your little invention solves all those problems! If I don't win one in the giveaway..I will be buying one for sure!!

Charm Bracelet Diva said...

Congrats on this monumental achievement! It really is! I'm with you all the way on the need for this product. I currently carry mine in a separate wallet-type pouch. This is so much cuter! Here's to great success. You and your Mom deserve it!

Linda @ Itsy Bits And Pieces said...

Suzanne, it turned out SO great! I am so proud and inspired by what you and your mother have done! A BIG CONGRATULATIONS! Off to visit your etsy! (ps- you don't need to enter me in the giveaway!)

Jill said...

Way to go friend! Brilliant idea, and congrats on getting it done! Thinking of you this Friday and wishing we could 'do lunch' soon! I miss our chats.

Joanna said...

This is a brilliant idea - as always, the most simple ideas are the best! Yes, I get so fed up with these cards taking up all the room in my purse, and then all of them falling out when I try and get just one out.

Well done to your Mom and well done to you. The materials look superb quality and I'd be so happy to have one of these in my bag.

I've happily 'favourited' this on etsy.

Please put me in your draw!

Thank you,


Mary said...

What a great idea! I love learning about the "back story" of products, etc. On my way to your Etsy site!!!

Sylvia said...

This is a great idea , and a great product, ...and a DREAT TEAM ! Great teams create great results, right. Bravo Suzanne and Mom! You are such an inspiration to all of us! I like your Etsy logo design.
Best of luck !

Kathy's Red Door Welcome said...

I want's a terrific idea. Can you use it with credit cards too?

Happy Homemaker UK said...

I am so excited about your big launch! I have been so curious as to what you have been up to :) Congratulations! Fortunately I've shed all those cards now that I'm in England, but you know if I had a whole bunch, I would run over and buy one of your rings right away. Great idea and love the little bling!! Wishing you much success (cute name too!)!

Janet said...

Brilliant! The best things spring from frustration and ingenuity.

I had a charming sterling keychain that was forever disappearing in my bag. I took a large eighteenth-century English key, put a keyring through the loop on the end of the key, and voila---a keyring that's too big to lose and could be used to defend myself from a would-be mugger.

Good luck with your endeavor.

Lily Dily said...

Wow!! What a great idea!! I will check out your Etsy favorite place to shop! Thanks, Linda

Lily Dily said...

I just visited and liked your Etsy store and products. Also liked you on Facebook too!! Really do love this. Would make a great gift also! Thanks again, Linda

Gina at Vintage Junk in My Trunk said...

Great idea! I'd love to win one. Good luck with the big launch!

Jill said...

so excited about this needed product!!! thanks for the opportunity to win!

Biz said...

Oh my goodness you are marketing geniuses!
I had actually started getting rid of cards because I didn't have a place to put them.
I WAS LITERALLY giving up on SAVING money because it was too much work to keep them on my keys or to give up space in my cramped wallet!
I could so use one of these ;)


michele said...

totally cool, clever lovely girls!

equally functional & beautiful.


Di said...

Great product for our purses! Would love to win one. Off to check your Etsy! Di@Cottage-wishes

Deb said...

These are the cutest things!

Kelli said...

Very cool idea. :) And I'm very happy for you to have finally realized this dream. Feels good, doesn't it? Knowing that something is a good idea and then following through with it...not a lot of folks manage to do that. Congratulations!

Sherry@ Ties2ThePast said...

All I can say is B.R.I.L.L.I.A.N.T!!!
Thanks for the opportunity to win!!

Susan said...

Oh what a wonderful win this would be!!

~Lavender Dreamer~ said...

A super idea! I marked it as a fav in Etsy! I would love to use one of these! I don't carry a lot with me when I shop! I keep things simple! ♥

Jane said...

Just fabulous, Suzanne! I am *so* delighted for you. I've sure it will be a smashing success. Just heading over to Etsy now! J x

pam {simple details} said...

Too clever! Absolutely one of those 'Why didn't I think of that?" So glad you were motivated to go forward, wishing you BIG success!

Teresa said...

Brilliant idea!
I bet it feels wonderful to have all your ducks in a row and your business up and running!
Best wishes in your new venture.

Jill said...

Brilliant! I can't wait to get one of these! Thanks for your creation.

A Cottage Muse said...

What a pretty and clever idea!
I like how you are doing it with your Mom too!
Congratulations and Happy Selling!

Ann said...

Found you via Linda at Itsy Bits and Pieces. Your creation is so clever. I had a card "wallet" that finally went to pieces--literally--at the Micheal's checkout last week and cards went flying everywhere! During their 25% of everything sale with dozens of impatient women behind me in line. At that moment, I actually told the cashier "I wish someone would invent an easy way to manage all these rewards card." You and your mom are angels. Good luck. I marked your item a favorite on Etsy, as I plan to order many gifts in the future!

Emily Maxson said...

Brilliant idea Suzanne! I ordered one from Etsy, marked your shop as a favorite, and pinned it on Pinterest. Congratulations to you and your mother for getting your great idea off the ground and into the marketplace! You ladies are inspiring!

xo, Emily

Beach House Living said...

So clever! I can now tame the pile of cards in my desk!

Congratulations to you both!

Beach House Living said...

Pinned on pinterest under handy things.

Designs By Pinky said...

Fabulous!!!!! I actually have a similiaer thing for the LITTLE, tiny cards you get for some places. I found it 2 years ago at BB andB!!!. Would love to have one of yours for my larger cards!!! They make my wallet TOO DARN THICK!!! Thanks for the chance! XO, Pinky

noel said...

this is great! it would definitely free up some room in my crowded wallet... maybe then i'd have more cash :)

Teacup Moments said...

love this, suzanne! awesome and clever. organizing ideas like this always get me excited. and the lock and key charm just kills me! it gives the product that extra special touch, which of course is not surprising. everything you do is special. i love this product and will definitely link up to your etsy site.

A Vintage Chic said...

How wonderful, Suzanne! SO glad you finally achieved "lift off" with your fabulously helpful--and oh, so clever--idea! So many of us never see fruition with our ideas--so happy you and your Mom did it!

Love your new product & I'll be sure to head over to Etsy & favorite it--happy to help!

Just got done with my three week blog break & am having so much fun getting back to "business" this weekend...I've missed everyone!

Thank-you for always sharing the beautiful, the inspirational, the innovational...the best. You're one of the best, my friend...


missy k said...

I'm here via Linda's 'Itsy bits and pieces'

I love your idea! It ticks all the boxes for me, useful and practical and it looks very good!

Good luck!


lisaroyhandbags said...

What a brilliant idea! I'm sure they'll be flying off the shelves! xo

Blooming Rose Musings said...

What a great idea! Congratulations to you and your mom! I think all the cards are a matter of frustration to everyone and you may have come up with the perfect idea for organizing them. Wonderful! I'm going to etsy now.
You have just been passed along an award. Please stop by. No obligations, it's just to show you how much I appreciate all the work you put into your wonderful blog.

Jamie said...

This is a fantastic idea. I am forever fiddling with my assortment of cards! Best of luck to you on this new endeavor! Jamie V in MT

Mona Thompson Providence Ltd. said...

This is a wonderful idea..I'm headed straight over to check you out. I just love it that you and your Mother are doing this together too. Congratulations! XO, Mona

Acanthus and Acorn said...

That's a great idea...congrats!!!

Tracy said...

Smart idea! Congrats!

Anonymous said...

Yeah Suzanne (and Pat) for getting this off the ground. Love the name, it is so clever. Isabella still comes up with names once in a while out of the blue but this one is very clever indeed. And, I am using my daily and yes, whenever I use it it is so funny but the number one comment is, "Oh, you are soooo organized." Hope sales are fabulous! love Fiona

Mystica said...

It is a brilliant idea! congrats to you both. I also hope that you are keeping this open for overseas readers!

Stitchfork said...

Woot! Woot! Woot!
Go Suzanne and Mom!
Brilliant idea
xo Cathy

Cindy said...

What a great idea! It would be so nice to have all the cards in one simple, beautiful place instead of crammed in my purse and wallet!
Congrats on your store and I wish you much success!

Gretchen said...

Congratulations Mae...., you can now add Entrepreneur to your list... :) Amazed at how quickly you launched after you shared with me about your idea.... A fabulous one at that! You girl are going too new a smashing success and fast. What a fun thing for you and your Mom to be doing together.
Like others have mentioned, I have multiple wallets currently trying to corral my cards, and this will be a great alternative, less bulky, and not as heavy. Plus, they'll all be together too.
I will be pinning it, facebooking it and good old fashioned referring others to it.

Lili said...

Suzanne this is so exciting and what a WONDERFUL solution to a frustrating problem! I'm off to check it out those little touches of bling too. Congratulations for getting this rolled out and for barreling past all those hurdles that are necessary, yet not so fun. You go girl! You and your Mom that is!! ~Lili

Karena said...

Suzanne I love this!! It is fascinating, practical and very good looking. Bravo!!

Art by Karena

Nancy said...

It is an awesome idea...I tried to come up with something for the same problem...individual card think I could remember which was which??? Not. This is a great idea and will fly for sure. Many thanks for the giveaway...have made it a favorite and am of course a follower!

Marti said...

What a great idea. This is just what I need.

Tara Beaulieu said...

This is a wonderful idea! I just found you from Kat over at Low Tide High Style. I have so many cards that I keep most of them stashed in my desk drawer and I never think to pull them out to bring with me. I just know I've missed out on discounts and freebies because of it too which is a bummer.

I just headed over to Etsy to check out your shop and noticed you're all sold out at the moment- I want one of these and it seems like everyone else does too, lol! Congrats on creating a great little device!

René said...

Congratulations to you on this new venture. Your shop is already a favorite of mine Suzanne. Best of luck to you!